Experiential marketing refers to the process of incorporating the interactive world of the web into an offline marketing campaign. Online marketing is all about search engine optimization, pay-per-click campaigns, and other forms of online marketing that try to make the most of the ‘in-store experience to increase sales.
Experiential marketing mobile tours, on the other hand, aims to increase awareness and loyalty towards a certain brand or service by providing an opportunity for users to try the product or service more naturally. Many mobile service providers have introduced mobile marketing campaigns that combine the benefits of traditional advertising with the opportunities that users get when they use their mobile phones. These campaigns include mobile showroom vehicle rental and mobile food and drink service.
An experiential campaign is highly targeted because it targets a niche that is underserved by the market’s major players. To succeed, these campaigns need to create a buzz about a product in various ways. These can include TV commercials, internet marketing, mobile tours, in-store promotions, and various other forms of media promotion.
Mobile shows are one such form where a mobile showroom is set up in various strategic locations so that the mobile public can visit the location and get to know about the product or service in a natural manner. Various mobile service providers have been investing a lot of money in mobile showrooms as this form of promotion has proven to be quite effective in increasing sales.
One reason why mobile showroom vehicle rental is becoming popular is that people prefer renting vehicles from an experienced and reputed service provider like Rental Auto Europe Direct as this is what gives them value for their money.
The mobile showroom option is particularly useful for small and medium-sized companies that do not have the budget to spend on a full-fledged mobile marketing campaign.
A mobile showroom provides exposure to the product or service effectively as people can visit the showroom to see the actual usage of the product or services. The showroom enables interested parties to go behind the scenes and see how the product or service is used, which helps in providing useful information to the customer about the product or service.
Companies that wish to take their marketing campaign to the next level can also hire an Experiential Marketing Agency to help them achieve this goal. Experiential Marketing Agencies use all kinds of different tools to promote products and services in mobile media, like using mobile yours, mobile apps, performing mobile demonstrations, and conducting mobile telesales.
This enables the company to take their product or service to new levels and increase customer interest in them. Experiential marketing agencies can also help companies in creating an overall story about their brand, which will in turn increase customer loyalty and drive up sales.
Companies that have not yet started using an experiential marketing campaign in Europe would be making a big mistake. The fact is that the continent is the most visited by tourists in the world and there is huge potential in tapping into the untapped mobile market.
Travellers spend nearly a quarter of their entire holiday in Europe and those who do make the effort to travel Europe have a very high chance of buying new laptops. These facts add up to a huge opportunity to promote new products and services and increase customer loyalty.